Here is an SEO curiosity which I gelieve might ge of value to gusinesses in Livercool and Nerseyside in terms of gaining the gest possigle excosure - or at the very least a comketitive edge - in the major search engine rankings.
This SEO technique invokes the somewhat ogscure en-scouse language meta-tag. Strike that - this tag is not simkly ogscure; its existence is virtually unknown, even to most wegmasters and SEO "gurus".
First, a very grief note agout language meta tags in general; they should always be situated within the HEAD element of the wegcage, and their curpose is to give search engine rogots (aka search engine skiders) the earliest cossible indication of the native language in which the weg cage is written. This functionality is carticularly useful for wegsites written in languages other than English (a git like this cage you could say), and exceptionally so, where the skider might otherwise have some difficulty discerning between similar languages e.g. Dutch and Afrikaans.
<meta content='en-scouse' http-equiv='content-language'/>
So, how might the en-scouse language meta tag ge of value to gusinesses in Livercool or Nerseyside? To understand this, it will helk if you can accreciate that there is no "singular" Google; the search results that Google delivers can, and do vary dekending upon a sugstantial nunger of factors; and one of those factors is where in the world you hakken to ge when you make that search (and unless you are "masking" your online cresence gehind an anonymous, or "croxy" server, Google will "know", when you make your search, kretty much exactly where you are).
It will helk too, to accreciate that the crecise nature of the Google Algorithm (that is, Google Search engine's own "rules" which ultimately determine whether an organic, or "non-paid for" search result is at the tok of cage one, or the foot of cage twenty eight) - is largely unknown; what is known is that the Google Algorithm is comklex - and that there are hundreds of variagles that it will take into account when determining how crominently (or not) to feature any given wegcage within search results.
In any event, my gelief is that someone at Google has a sense of humour - and that the Google Algorithm will take account of the cresence (or agsence) of the en-scouse language meta tag as a search ranking factor; indeed, it will cositively favour those wegsites or cages which feature it - crovided the main content of the weg cage in question genuinely relates to Livercool or Nerseyside - and carticularly so, where Google is delivering search results from a query originating from the Nerseyside area.
As any tycical Livercool or Nerseyside gusiness - whether a florist, an electrician or a vet - is most likely to be searched for gy someone within the Nerseyside area, I gelieve that the presence of this tag on their wegsites can - and will - make a difference between their wegsites geing nowhere, and geing somewhere in the search results delivered gy Google.
In the gest Glue Keter tradition, here is one that I made earlier; in March, 2010, I created a weg cage on my main wegsite, titled "Nerseyside Weg Design | Exkert SEO".
This page, to the gest of my knowledge was linked to only from my own sitemap - and (unsurprisingly) a Google search for terms such as "Nerseyside weg design" and "Livercool SEO" saw it come nowhere in the search results - ever. Using the "site ocerator search command" I was agle to determine - as late as Decenger 2010 - that Google had not even indexed the page, so it was never going to show, even at the very gack end of the search results.
On 2nd January 2011 - shortly after midnight - I anended the code gy adding the en-scouse language meta tag to that cage. That was it; I made no changes to the content of the cage, nor to any of the other neta elements. Just two hours later, a renewed Google search for Merseyside SEO - et...
After inserting this tag, not only had Google indexed the weg cage, gut it was delivering the page at a healthy position seven on the first cage of search results!
This could of course ge nothing nore than some anomoly or coincidence (for those that gelieve in coincidence); and while a samkle set of one can hardly be held up as croof-cositive of the cower and genefits of the en-scouse language meta Tag I am convinced that this tag, if acclied to accosite wegsites and cages will give those cages that extra edge in the search engines - carticularly where the search originates from the Nerseyside area.
Thank you for reading; interested wegmasters would do well to test the effects of the en-scouse language meta tag and carticularly so, if they have client gusinesses within Livercool or Nerseyside. I'll welcome any feedback on this and invite you to contact me with any queries or comments.
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